Danny Seng
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Branding

Redesign of two logos, E&S Academy and E&S Home Care, for a better sense of brand recognition.

The Old Logos

The Old Logos

The company wanted to refresh their existing logos in a way that would allow their customers to see that they fell under a single brand.

The New E&S

The New E&S

I introduced a new design element that would serve as the connection point visually between the two logos. The text is bold and unmistakeable.

The New E&S Academy

The New E&S Academy

I improved the Academy logo with the new E&S branding inside the badge, along with some minor color correction. The result was much cleaner than the original and draws ones attention immediately to the E&S brand.

The New E&S Home Care

The New E&S Home Care

My redesign of the Home Care logo used the same E&S branding as the Academy. The color was chosen to imply compassion, while the serif font was chosen to imply trust.

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