The Old Logos
The company wanted to refresh their existing logos in a way that would allow their customers to see that they fell under a single brand.
The New E&S
I introduced a new design element that would serve as the connection point visually between the two logos. The text is bold and unmistakeable.
The New E&S Academy
I improved the Academy logo with the new E&S branding inside the badge, along with some minor color correction. The result was much cleaner than the original and draws ones attention immediately to the E&S brand.
The New E&S Home Care
My redesign of the Home Care logo used the same E&S branding as the Academy. The color was chosen to imply compassion, while the serif font was chosen to imply trust.